Radix is looking for a candidate who is active in learning the different techniques in Digital Marketing Channels to generate Leads and build Brand Awareness. The person should be proactive and be an active participant in the ongoing Marketing activities of the company. Their duties include researching, executing with other professionals and creating content for successful campaigns.

Job responsibilities

• Conceptualize, implement and review marketing and branding strategies for the company        
• Monthly, Quarterly and Annually
• Creation and Execution of Monthly Marketing Operational Plan and Budget       
• Creation of Marketing Content       
• Sales Presentations
• Catalogs and Brochures
• Website Content and Features
• Corporate Gifts
• Design and Implementation of Exhibition Stalls        
• Liaise with external agency for implementation of exhibition stalls
• Training and Support to Sales Team with regard to utilization of marketing materials       
• Management of Google Adwords Campaign        
• Optimization for conversions
• Optimization for cost
• Identify current and upcoming industries and facilities where the company's products and services are applicable
• Identify exhibitions to participate in
• Track leads handed over to the Sales Team for execution       
• Analysis of conversions and non-conversions to refine marketing approach       
• Generation of weekly and monthly marketing reports to highlight impact of marketing efforts